Pacoima Beautiful (PB) was founded in 1996 by five relentless mothers who became distraught by the unpleasant sight of trash and toxic smells they endured while walking their young children to school. They knew that the only way to create a safer and cleaner community for their children and neighbors was through collective action, and so like good neighbors they joined forces to bring Pacoima some of its first major community clean-ups and tree planting events. The beautification projects of our founding mothers set the grassroots foundation that our historically women led organization has stood by for the past 25 years.
Today Pacoima Beautiful is the only environmental justice organization in the Northeast San Fernando Valley striving for community improvement. They are a dedicated team of leaders, planners, organizers, health promoters and advocates for a healthier and safer Northeast San Fernando Valley. Pacoima Beautiful is a grassroots environmental justice organization that provides education, impacts public policy, and supports local arts and culture in order to promote a healthy and sustainable San Fernando Valley.