Aliza Lifshitz is well-known in the Spanish-speaking community in her role as Medical Editor of “Primer Impacto” (highest-rated news magazine), as host of a weekly national radio show “El Consultario de la Doctora Aliza” and as a health reporter for Univision TV network. Her website, VidaySalud.com, is a Spanish-language hub for information on health and wellness. Dr. Lifshitz is also four-time President of the California Hispanic-American Medical Association, and a charter board member of the National Association of Physician Broadcasters.