The JCCC Community Outreach and Engagement (COE) team received a grant from the National Cancer Institute (NCI) to develop and disseminate multi-channel communication campaigns to promote cancer screening among Latinx communities in the Antelope Valley region of LA County and among Indigenous Mexican immigrant populations (IMI) in the Central Coast region of Ventura County. The COE team worked with community partners,  Antelope Valley Partners for Health (AVPH), Mixteco Indígena Community Organizing Project (MICOP) as well as a Community Advisory Committee. Together they developed culturally and linguistically appropriate social media posts as well as public service announcements and expert health interviews for the radio. Four campaigns were developed to promote colorectal, cervical and breast cancer screening, and to raise awareness about lung cancer screening, in Spanish and four Indigenous Mexican languages (Mixteco, Zapoteco, Triqui, Purepecha). Community Health Workers were also trained to reinforce messages in community settings and refer community members to local screening sites. The COE team also developed a toolkit to share approaches and products with groups who wish to disseminate similar campaigns in their own communities.

Project Investigator(s):
Alison Herrmann, PhD, MS
Roshan Bastani, PhD
Beth Glenn, PhD

Research Team:
Smriti Abraham, MPH

Community Partner(s): Antelope Valley Partners for Health, Mixteco Indigena Community Organizing Project

Funding Source(s): NCI Cancer Center Support Grant Supplement

Project Status: Ongoing